Your website conversion rate will tell you the numbers of visitors are taking a certain action – it could be completing a purchase but could also lead visitors to sign-up on a contact form, signing up for a newsletter, etc. You can measure your website conversion rate by setting up goals within your Google analytics program. Analytics will give you valuable statistics which you can use to help improve your business.

Search Engine Optimization (SEO) helps you by increasing conversion Rates

Your conversion needs to optimize for the functionality of your eCommerce cart. The greater the clicks you make a visitor perform in order to reach your goal, the more you dilute your conversion. “Abandoning the process” is a huge problem in eCommerce. SEO will help you to achieve top rankings in major search engines such as Google, Yahoo, and Bing.

Below are simple yet effective ways to improve the cart and shopping experience of a customer:

• After signup, take the visitors directly to the next page they were expecting to visit.
• Make the Checkout, Continue, Add to Cart, View Cart and Submit Order buttons/links more visible, prominent and compelling. (Make sure these important buttons are stand out on your website. Conversion rate will help you draw your website user’s attention and make them subconsciously follow the process in order to reach your goal.)
• Don’t send your website user’s to their cart after adding an item.

Just follow these steps and witness how your conversion rate increase and make more sales.