Robert Paterson asked: Pay Per Click advertising (PPC) is a marketing strategy that is unique to our times. Never before in history has it been possible to use this amazing and efficient method of reaching out to potential customers. But even so, it must be used carefully if it is to give optimum results.Most readers will know basically how the system works. An ad appears on a website page (or on a search results page) and if the viewer is interested by the ad they click on the ad in order to find out more about the advertiser who has placed More >