How to Improve your Website Conversion Rate
First I will introduce you what Conversion Rate is. Conversion rate is a measure of the volume of potential customers that go on to buy. In the website context, it is the percentage of visitors that make a purchase or interested in your service. There are number of websites concentrate solely on increasing the number of visitors they have, when often they have common problems with their site that, if solved, would drive a huge effect on their conversion rate and improve their site’s at minimal expense.
Here are some simple tips how to improve your website conversion rate:
1. Unique Selling Point (USP)
Great customer service, low prices, products or services that can’t be bought elsewhere, free delivery, great support – all of these are your USPs. Improve it and inform your users about it.
2. Optimized the Value of Visitors
Up-selling and cross-selling are tried and tested sales techniques, offer them a good benefits.
3. Payment Options
Reasonable selection of payment methods.
4. Informed your User
Keep the user informed at every step of the process, before and after sale, track your visitors as much as you can. Leaving your customer happy once they made a sale means they are more likely to speak favourably about you and your products/service later.
5. Clear Returns or Guarantee Policy
Users are impressed with sites with a good returns policy or money back guarantee and are more likely to deal from them.
6. Build Trust to your User
Give every potential customer every reason to trust you. Putting your address is a good start, phone number with people answering the phone. If you have a SSL certificate, show the “VeriSign Secured” logo to the user.
Design and content also play a huge part in trust.
7. Time Management
Don’t need to demand the user’s email address before letting them download a PDF.
8. Be Clear, Open and Honest
No more balloonie.
9. User friendly site
The more difficult you build your web site to use, the less people will buy from you.
Consider this:
- Accessibility
- Browsers
- Be Bold
- Usability
| Print article | This entry was posted by Bibokz on March 11, 2009 at 6:37 am, and is filed under Advice, Ask An Expert, Business Ideas, How To, Internet Marketing, Motivational, Online Business, Seo. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 1 year ago
Outstanding, these are very similar to the rules of engagement we provide for our new clients.
Something else that business owners need to know about conversion; Don’t assume because your product is great that people will automatically by from you.
In fact don’t assume, ever. Create value added presentation backed up by all the steps mentioned above. Don’t forget adding other contact methods and customer care tools like; Live Chat, etc. These are incredible tools in building confidence. If you need help or don’t understand, there are people who for a very nominal fee can guide you down the right path.